About
Yaya means big sister in Lingala. That's the role we want to play; for the brands building for women,
and for the women building the culture.
Founded in 2026. Female-led, independent, and rooted in authenticity, honesty and community.
The founder
Managing Director · Venice
Brand strategist and creative director with over 14 years brand-side in fashion, working across fashion, beauty and music. Yasmina leads the collective's strategy and creative direction, bringing a network that spans Europe and the US.
The network
Services
Choose your side, each comes with its own services and our promise to you.
For Brands
We deliver authentic strategies; built by senior female talent who are the audience you're trying to reach.
Services
Positioning, audience insight and go-to-market plans for brands building for women.
Campaign concepts, art direction and visual identity. With a point of view.
Platform strategy, content direction and creator programmes that feel native, not bought.
Collaborations with the female creators, artists and talent we know and trust.
Qualitative insight into what women actually want from your category.
Events, press moments and community programmes that are authentic.
Our promise to brands
Strategies grounded in how women really live, shop and talk.
We assemble senior specialists across six cities around your project.
Through our platform and network, we're in conversation with the women your brand wants to reach.
How we work
For Talent
A big sister in the industry. We help you get seen, get paid fairly and build a career on your own terms; with the brands and editors worth working with.
Services
Career planning, bookings and the day-to-day business side, so you can focus on the work.
We source, pitch and negotiate collaborations with brands aligned to your work and values.
Clarifying your story, portfolio and presence so the right people understand what you do.
A sustainable content plan that grows your audience without losing your voice.
Campaigns for a new release, collection or exhibition, from rollout plan to launch moment.
Press strategy and introductions to the editors and platforms that matter for your field.
Our promise to you
We amplify your work, we never reshape you to fit a brand.
Clear terms, fair fees and straight answers, including when a deal isn't right for you.
You join a network of women across six cities who share work, contacts and support.
How it starts
The platform
Every month our curators build an edit around one theme; across arts, literature, cinema, sport, music and design.
Follow @yayaclctv →Now playing · The YAYA playlist